2026-03-01
#10 Build With Intention | The Deadline That Broke My Excuses
"If you're not embarrassed by the first version of your product, you've launched too late." โ~ Reid Hoffman Hello Reader, I had an MVP that was "almost done" for years. Same idea. Same tech. Same me. So what was blocking it? IntentionIt wasn't a bug. It wasn't a feature. It was fear. I kept telling myself the product wasn't ready. But the truth? I wasn't ready to find out if anyone cared. Here's what I've learned: An MVP isn't your "first impression" product. It's the fastest way to test your riskiest assumption. I wasn't building a minimum viable product. I was building a maximum comfort product. And comfort doesn't ship. InsightHere's what changed everything. I told a potential client, "Let's meet on Tuesday." Five days. No product. No way out. Day 1: Frustrated. Nothing shifted except my approach. A deadline with accountability did what years of "working on it" couldn't. The fear didn't go away. I just stopped letting it decide. ActionIf you've been sitting on something for too long, here's your nudge: Set a date. Tell someone. Honour it. Not "when it's ready." Pick a day. Say it out loud. Make it real. The version you're hiding is ready enough to learn from. Ship it and find out. ๐ This Week's ReadingStill with 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy: "Most people are afraid to commit fully to the 10x process because it inevitably requires letting go of your current identity, circumstances, and comfort zone." Shipping isn't just about the product. It's about becoming someone who ships. ๐ Grab the book here.โ What are you building with intention this week? Build well. |
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