#10 Build With Intention | The Deadline That Broke My Excuses

Hello Reader,

I had an MVP that was "almost done" for years.

Same idea. Same tech. Same me.

So what was blocking it?

Intention

It wasn't a bug. It wasn't a feature.

It was fear.

I kept telling myself the product wasn't ready. But the truth? I wasn't ready to find out if anyone cared.

Here's what I've learned:

An MVP isn't your "first impression" product. It's the fastest way to test your riskiest assumption.

I wasn't building a minimum viable product.

I was building a maximum comfort product.

And comfort doesn't ship.

Insight

Here's what changed everything.

I told a potential client, "Let's meet on Tuesday."

Five days. No product. No way out.

Day 1: Frustrated.
Day 2: Simplifying.
Day 3: Sleepless.
Day 5: MVP ready.

Nothing shifted except my approach.

A deadline with accountability did what years of "working on it" couldn't.

The fear didn't go away. I just stopped letting it decide.

Action

If you've been sitting on something for too long, here's your nudge:

Set a date. Tell someone. Honour it.

Not "when it's ready."

Pick a day. Say it out loud. Make it real.

The version you're hiding is ready enough to learn from. Ship it and find out.

📚 This Week's Reading

Still with 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy:

Shipping isn't just about the product. It's about becoming someone who ships.

📖 Grab the book here.​
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What are you building with intention this week?

Build well.
Sahil.